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Fujifilm launches first fixed-lens GFX camera, the GFX100RF, in India

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Fujifilm has launched the GFX100RF, the first fixed-lens digital camera in its GFX Series, priced at Rs 549,999, in India. The camera features a 102-megapixel large format sensor and the latest X-Processor 5 image processing engine.

Weighing just 735g, the GFX100RF is the lightest camera in the GFX Series despite its fixed-lens design, making large format photography more accessible to a broader audience.

"With the launch of the GFX100RF, we are making the unmatched quality of large format photography more accessible than ever," said Koji Wada , Managing Director of FUJIFILM India .

The camera introduces the industry's first " Aspect Ratio Dial ," allowing photographers to switch between nine different shooting formats. It also features a precision-machined aluminum top plate and components that enhance both aesthetics and usability.

Its newly developed 35mm F4 lens (equivalent to 28mm in 35mm format) offers a versatile field of view suitable for landscapes, travel, snapshots, and portraits. The digital teleconverter function allows switching between three fields of view: 45mm, 63mm, and 80mm.

The GFX100RF incorporates AI-based subject detection autofocus that can recognize animals, vehicles, birds, and airplanes. For videographers, it supports smooth 4K/30P video recording with 10-bit color depth.

Additional features include a built-in 4-stop ND filter. a first for the GFX Series, and a leaf shutter that enables flash photography at any shutter speed.

The camera comes bundled with a protector filter, precision-machined aluminum lens hood, dedicated adapter ring, and a stylish rope-type shoulder strap.

According to Arun Babu, Associate Director & Head of Digital Camera at FUJIFILM India, "The GFX100RF is a game-changer that empowers photographers to push creative boundaries with its unique aspect ratio dial and intuitive design."
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