Nico Rosberg explains role in unusual F1 partnership after announcement at Bahrain GP

has revealed that he is involved in the intriguing partnership between F1 and Italian pasta maker Barilla, which was announced at the Sakhir International Circuit ahead of the . As F1 continues to increase its presence in global markets, the company has signed a number of lucrative partnerships. Recently, it signed with toy maker Lego and luxury watch brand TAG Heuer, and now a new agreement has been reached with Barilla, which joins the roster of official partners.

Surprisingly, a former world champion is also involved in the deal. Rosberg, who won the Drivers' Championship title in 2016 before abruptly retiring, announced his role in the F1 and Barilla partnership with an X social media post on Friday. "The F1 family is growing!" he wrote. "Excited to announce that I'm joining forces with @barillagroup for their partnership with @F1...together we're celebrating the perfect blend of passion, precision, and togetherness - whether it's on the racetrack or around the dinner table.

"Just like F1, Barilla embodies excellence and tradition, bringing people together for unforgettable moments. Can't wait to share some pasta with you."

As part of the new partnership, Barilla branding will be present on billboards and advertising hoardings at racetracks throughout the season, while members of the paddock will be able to sample the pasta at designated 'Pasta Bars' and in the hospitality units.

Discussing the deal after Friday's announcement, F1 CEO Stefano Domenicali said: "We are thrilled to welcome Barilla into the Formula One family, a collaboration flavoured with passion and heritage.

"Two stories that share the same values of excellence, authenticity and the pleasure of living extraordinary moments together. We cannot wait to start this incredible adventure with our new partner, certain that they will add an elevated taste to the emotions of F1."

While Rosberg's presence in the deal came out of the blue, the retired German racer's involvement should not come as a surprise. Since hanging up his racing gloves at the end of the 2016 campaign, the 39-year-old has established himself as a capable entrepreneur and investor.

Last year, his Rosberg Ventures fund reached a valuation of over £76million ($100m), and in an interview with , he noted how he has leveraged his F1 success in the boardroom. "I'm very humble usually, but I have to use the two-second intro to set myself apart," he explained.